Sign In  |  Register  |  About Pleasanton  |  Contact Us

Pleasanton, CA
September 01, 2020 1:32pm
7-Day Forecast | Traffic
  • Search Hotels in Pleasanton

  • CHECK-IN:
  • CHECK-OUT:
  • ROOMS:

M.A.C's Latest VIVA GLAM x Keith Haring Collection Marks 27 Years of Giving Back 100% to Underserved Communities in Need

By: 3BL Media

By Marissa Oliva

SOURCE: M·A·C Cosmetics

DESCRIPTION:

The beauty of M·A·C is that inclusivity and giving back are as intrinsic to the brand’s DNA as beautiful makeup colors and artistic textures are. Take their long-standing VIVA GLAM campaign, which the brand started in 1994 with a single red lipstick to raise awareness and funds for the fight against HIV/AIDS. Since inception, 100 percent of the selling price of M.A.C’s VIVA GLAM Lipsticks goes to organizations supporting people and communities in need — and in recent years, they’ve expanded their reach to advancing equal rights and healthy futures for women, girls, and members of the LGBTQIA+ community, while maintaining their decades-long support for people living with HIV/AIDS. To date, M·A·C VIVA GLAM has raised more than $500 million (and counting) globally — that’s 9,700 grants to over 1,800 organizations in 92 different countries providing housing, food and health services to those most in need.

Continue reading here.

Tweet me: "The beauty of @MACcosmetics is that inclusivity and giving back are as intrinsic to the brand’s DNA as beautiful makeup colors and artistic textures are" - @bustle. Read more here: https://bit.ly/3IpRtRg

KEYWORDS: NYSE:EL, MAC cosmetics

Group picture of people in MAC Cosmetics glam

Data & News supplied by www.cloudquote.io
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.
 
 
Photography by Christophe Tomatis
Copyright © 2010-2020 Pleasanton.com & California Media Partners, LLC. All rights reserved.