Research shows quality service and culture contribute to growing market share

Pinnacle Financial Partners brought home 20 Greenwich Excellence and three Greenwich Best Brand Awards for 2021. These awards are national and regional honors earned by banks who have measurably distinctive brands and service quality for small business and middle market clients. Pinnacle won more of these awards than any other bank in the Southeast.

“Once again, these awards prove to us that we are living up to our vision of being the best financial services firm in the Southeast,” said Terry Turner, Pinnacle’s president and CEO. “Since our founding we’ve been people focused and service driven. These guiding principles continue to set us apart, and these accolades amplify why we are among the best in the entire country. Coalition Greenwich is the leading global provider of data, analytics and insights to the financial services industry, and its data shows that Pinnacle is distinctive from the competition. This is why we invest in and focus on significant, consistent and long-term investments in both our people and our culture.”

Greenwich Best Brand Awards are based on interviews with nearly 23,000 small business and middle market business leaders about experiences with their bank. Of more than 500 banks evaluated, only 13 were found to have a measurably distinctive brand among small businesses. Pinnacle was honored with the Greenwich Best Brand Awards for small business banking in the categories of Trust, Ease of Doing Business and Values Long-term Relationships, which are widely recognized as the keys to client satisfaction and loyalty.

Greenwich Best Brand Awards for Small Business Banking ($1-10 million in sales)

• Best Brand – Ease of Doing Business
• Best Brand – Trust
• Best Brand – Values Long-term Relationships

Pinnacle’s 20 Greenwich Excellence Awards represent clients’ feelings about their financial advisors and the firm as a whole. Of the awards, 12 are national honors and eight are regional.

Greenwich Excellence Awards for Middle Market Banking ($10-500 million in sales)

• Overall Satisfaction
• Likelihood to Recommend
• Overall Satisfaction – Cash Management
• Overall Satisfaction (South Region)
• Likelihood to Recommend (South Region)
• Relationship Manager Proactively Provides Advice (South Region)
• Overall Satisfaction – Cash Management (South Region)

Greenwich Excellence Awards for Small Business Banking ($1-10 million in sales)

• Overall Satisfaction
• Likelihood to Recommend
• Overall Satisfaction with Relationship Manager
• Relationship Manager Proactively Provides Advice
• Industry Understanding
• Overall Satisfaction – Cash Management
• Customer Service – Cash Management
• Ease of Product Implementation – Cash Management
• Product Capabilities – Cash Management
• Overall Satisfaction (South Region)
• Likelihood to Recommend (South Region)
• Relationship Manager Proactively Provides Advice (South Region)
• Overall Satisfaction – Cash Management (South Region)

Of middle market banking, “Despite all the emphasis on digital banking, middle market companies are sending the strong message that what they want most from their commercial banks are meaningful conversations with informed and skilled relationship managers,” says Chris McDonnell Head of Digital Benchmarking at Coalition Greenwich.

According to Coalition Greenwich, “Since the start of the pandemic, a relatively small number of commercial banks have distinguished themselves from competitors by combining technology and day-to-day service that make it easier for clients to bank with insights from bankers that help improve clients’ businesses.”

“Pinnacle puts people first. Our unmatched service comes from how we’re built,” Turner said. “The research from Coalition Greenwich proves with plain data how valuable our associates are to our clients. These important connections make our growth sustainable even in difficult times by fostering deep loyalty in our associates and clients. Our associates elevate our firm by delivering on their promises and making it easier to do business.”

This is Pinnacle’s 12^th year of earning Greenwich Excellence and seventh year of earning Greenwich Best Brand Awards.

Pinnacle Financial Partners provides a full range of banking, investment, trust, mortgage and insurance products and services designed for businesses and their owners and individuals interested in a comprehensive relationship with their financial institution. The firm is the No. 1 bank in the Nashville-Murfreesboro-Franklin MSA, according to 2021 deposit data from the FDIC, and is listed by Forbes among the top 25 banks in the nation. The firm earned a spot on the 2021 list of 100 Best Companies to Work For^® in the U.S., its fifth consecutive appearance. American Banker recognized Pinnacle as one of America’s Best Banks to Work For nine years in a row and No. 1 among banks with more than $11 billion in assets in 2021.

Pinnacle owns a 49 percent interest in Bankers Healthcare Group (BHG), which provides innovative, hassle-free financial solutions to healthcare practitioners and other licensed professionals. Great Place to Work and FORTUNE ranked BHG No. 1 on its 2020 list of Best Workplaces in New York State in the small/medium business category.

The firm began operations in a single location in downtown Nashville, TN, in October 2000 and has since grown to approximately $38.5 billion in assets as of Dec. 31, 2021. As the second-largest bank holding company headquartered in Tennessee, Pinnacle operates in 15 primarily urban markets across the Southeast.

Additional information concerning Pinnacle, which is included in the Nasdaq Financial-100 Index, can be accessed at www.pnfp.com.

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