Rothy’s wants everyday hero communities to enjoy comfortable, durable footwear for the back to school season and beyond

Rothy’s, a leading apparel brand specializing in sustainable, comfortable, and fashionable footwear, bags and accessories for the whole family, today announced that students are now eligible for its discount program, along with teachers, healthcare workers, and first responders.

Rothy’s knows that those who spend their days building a brighter, healthier future for others deserve special thanks. That’s why the brand is partnering with SheerID to offer students, teachers, healthcare workers, and first responders an exclusive discount of 30% off footwear from September 8 to September 15, and for the first time ever, offering an exclusive discount of 20% off a pair of shoes each year to these communities, that begins today. To take advantage of these exclusive offers, students, teachers, healthcare workers, and first responders must verify their eligibility through SheerID, the identity marketing platform used by hundreds of leading brands. Online verification is instant and once completed, eligible users can take advantage of the savings.

“We are so appreciative of the dedication and commitment that teachers, healthcare workers, and first responders have made to bettering our communities,” said Tom Herbst, Interim CMO at Rothy’s. “A campaign like this helps these hard working members of our community gain access to comfortable, quality footwear to make their day just a little bit easier. This year, we're excited to open this offer to another key part of our community, a group also working towards a brighter future: students. At Rothy's, we seek the possibility of a better future and aim to celebrate those doing the same.”

“Choosing to celebrate students, teachers, healthcare workers, and first responders is such a valuable strategy executed by Rothy’s,” said Jake Weatherly, Chief Executive Officer at SheerID. “These communities appreciate when they are recognized and honored, and brands that offer them special programs rapidly earn their trust, loyalty, and repeat business.”

Students, teachers, healthcare workers, and first responders can visit these links to verify their identity and claim these exclusive offers:

An exclusive discount of 30% off footwear from September 8 to September 15

An exclusive discount of 20% off a pair of shoes each year

About SheerID

SheerID is the leader in identity marketing. With SheerID, brands identify and acquire customers from highly coveted consumer communities — such as the military, students, teachers, first responders, and more — with personalized offers, gated by instant verification from the largest set of authoritative data worldwide. SheerID verifies over 2.5 billion people via 20,000 authoritative data sources; provides global insights from hundreds of the world’s leading brands, and never shares or sells customer data. As a result, the world’s biggest brands — including Amazon, Home Depot, Spotify, and T-Mobile — rely on SheerID as their identity marketing partner. Founded in 2011, SheerID is backed by Fortson VC, Brighton Park Capital, Centana Growth Partners, Voyager Capital, and CVC Growth Partners. For more information, please visit SheerID or follow us on Twitter, LinkedIn, and Facebook.

About Rothy’s

Rothy's takes a whole brand approach to sustainability in manufacturing, transforming recycled materials into beautiful shoes, handbags and accessories. With a vertically integrated supply chain, Rothy's minimizes waste by knitting each product to shape in its wholly owned factory in Dongguan, China. Since launching in 2016, over 125 million single-use bottles have been transformed into Rothy's signature thread, and over 400,000 pounds of marine plastic have been kept out of waterways.

With 2.5 million customers, Rothy's products are sold directly online and through Rothy's twelve retail stores. Rothy's has been recognized for awards including TIME Most Influential Companies, Fast Company Most Innovative Companies, Forbes Next Billion-Dollar Startups and Inc. Best Places to work. Headquartered in San Francisco, California with offices in New York, New York and Shanghai, China.

Further information is available at rothys.com. Follow Rothy's on Facebook, Instagram and Twitter.

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