2022 Revenue of $6.7 Million driven by New Customer Agreements and SaaS Platform Solution

Platform License Revenues Increased 598% from 2021 to 2022

AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to eliminate waste and maximize the return on digital ad spend, has reported its financial and operational results for the year ended December 31, 2022.

Key Fourth Quarter and Subsequent 2023 Highlights and Business Update

• Revenue for FY 2022 was $6.7 million, a decrease of 2% from $6.9 million in FY 2022
• Platform License (SaaS) revenues for the year ended December 31, 2022, increased by 598% to $0.6 million.
• Received a $5.0 million equity investment to fuel the next phase of growth, including further development of AiAdvertising’s Campaign Performance Platform and to create a new focus area serving customers valuing founding American principles.
• John Small joined the Company as Chief Financial Officer, bringing over 30 years of financial experience with a focus on strategy & operations, mergers & acquisitions, business development, and raising capital.
• Became the first to uncover ChatGPT’s commercial applications in AdTech, leveraging its PersonaAI signals and insights to power automated ChatGPT, enabling the PersonaAI to become more informative and more targeted.

Management Commentary

“2022 was a transitional year as we continued to make significant progress from operating as an agency with inconsistent and unpredictable revenue to a SaaS platform solution with scalable and predictable, monthly recurring revenue,” said Jerry Hug, Chairman and CEO of AiAdvertising. “Revenue for the year underscored this transition with several platform license agreements that increased platform license revenues by 598% to $0.6 million.

“We believe AiAdvertising can continue to scale our platform with direct-to-consumer brands that are looking to deploy large budgets at scale without having to add headcount. We are seeing growing demand for our Campaign Performance Platform (CPP) as the industry is beginning to shift toward solutions leveraging AI. In fact, we were the first to recently begin leveraging PersonaAI and ChatGPT to allow our clients to remove unconscious bias in marketing and messaging, creating a more accurate and efficient customer-based solution.

“Operationally, we were privileged to recently welcome John Small as our Chief Financial Officer, a C-Suite executive and capital markets industry veteran who will oversee our finances as we enter the next phase of growth. John brings over 30 years of financial experience with a focus on strategy & operations, mergers & acquisitions, business development, and raising capital. John has quickly come up to speed and been immediately impactful with our interim CFO leaving the Company during the year-end audit. While we regret the delayed filing of our year-end 10-K report and the delay in filing our first-quarter 10-Q report, we have completed our audit and will work diligently to get back into compliance. We expect a normal cadence of financial reporting commencing in the second quarter with John’s leadership.

“Looking ahead, with our recent strategic investment of $5.0 million from Hexagon Partners, we are well positioned for further development of our CPP and to leverage artificial intelligence and machine learning to develop a comprehensive solution that marketers can come to rely on. We are also planning to deliver additional technology services and strategic relationships to a growing trend of businesses nationwide that embrace foundational American values and self-governance principles such as freedom, faith, and equality. We look forward to additional updates in the months to come as we build on our position as a leader in applying AI and ML technologies to marketing and advertising solutions to deliver superior results to our clients, and long-term value for our shareholders,” concluded Hug.

FY 2022 Financial Results

Revenue for the year ended December 31, 2022, and 2021 was $6.7 million and $6.8, respectively, a decrease of 2%. The decrease was primarily due to the sale of the Company’s non-core web hosting business and a pivot of focus from professional services to SaaS revenue generated by the Campaign Performance Platform. The Platform License segment revenues for the year ended December 31, 2022, increased by 598% to $0.6 million from the prior year.

Total operating expenses for the year ended December 31, 2022, were $8.0 million, compared to $8.9 million in the prior year.

Operating activities for continuing operations used $4.9 million in net cash for the year ended December 31, 2022, compared to $5.0 million for the year ended December 31, 2021.

Net loss for the year ended December 31, 2022 was $8.5 million, as compared to a net loss of $8.5 million in 2021. Net loss decreased slightly in 2022 as compared to 2021 primarily due to an employee retention credit received during the year ended December 31, 2022, and an increase in SaaS revenue partially offset by SG&A and stock option expenses.

Cash and cash equivalents totaled $0.1 million at December 31, 2022, as compared to $3.4 million at December 31, 2021.

John Small, Chief Financial Officer of AiAdvertising, added, “As of May 16, 2023, we believe that our existing cash, together with the recent strategic investment of $5.0 million from Hexagon Partners, the $0.4 million in short term receivables, and $9.2 million that currently remains available under our $10.0 million Equity Line of Credit with GHS Investments LLC (“GHS”), will be sufficient to meet our anticipated capital requirements to fund planned operations.”

About AiAdvertising

AiAdvertising, Inc. (OTC: AIAD) is a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to eliminate waste and maximize the return on digital ad spend.

Our flagship product, the Campaign Performance Platform, is a subscription-based, end-to-end Ad Management solution. The platform empowers brands and agencies to easily target, predict, create, scale, and measure hyper-personalized campaigns.

For more information about the Company, please visit www.AiAdvertising.com or our LinkedIn or Twitter pages.

Forward-Looking Statements

This press release may contain "forward-looking statements." Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements are included in our filings with the Securities and Exchange Commission, including the "Risk Factors" section of our annual report on Form 10-K for the year ended December 31, 2020. Any forward-looking statement made by us in this release is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise, except as may be required under applicable law.

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