California Manufacturing Technology Consulting® (CMTC) recently provided sales and marketing support to in-vitro diagnostic substance manufacturer Molecular Decisions, Inc. to help the company increase their visibility in the marketplace.

Molecular Decisions, Inc. (MDI) was founded in 2013 by cancer researchers and clinical oncologists who had a shared goal of developing methods to better serve their patients suffering from debilitating cancers. MDI is a proteomics-based diagnostic company that works side-by-side with pharmaceutical companies, helping them to improve both their drug discovery and clinical development. The company also supports oncologists by developing and running tests that can provide patient insights and drive clinical decisions.

Molecular Decisions had a long-term plan to engage a new marketing partner, but they had to first quickly address their short-term need to nurture existing leads, develop sales activities, and engage new customers. Rather than hiring a sales team, the company turned to CMTC for assistance with website development and lead generation.

CMTC worked with MDI to refine the company’s website and develop points of contact using the VizBiz Solutions platform. CMTC created and sent emails to 1,000 contacts, directing each email recipient to the MDI website. Website analytics reports were provided to MDI through the VizBiz platform. The service was provided to MDI as part of a California small business technical assistance program (SBTAEP).

After working with CMTC, Molecular Decisions was able to significantly expand their market. A sales increase of $350,000 resulted from one new client project, and MDI anticipates additional projects in the near future. As a result of CMTC’s sales and marketing support, MDI also reports $10,000 in cost savings and $60,000 in new investments. In addition, MDI was able to retain three staff members and add two new positions.

For more information about CMTC’s services, contact Rachel Miller at rmiller@cmtc.com or 310-984-0096.

About California Manufacturing Technology Consulting® (CMTC)

Established in 1992, California Manufacturing Technology Consulting® (CMTC) is a private non-profit organization that provides technical assistance, workforce development, and consulting services to small and medium-sized manufacturers throughout the state of California. CMTC operates under a number of cooperative agreements with the Federal and State government, the largest of which is with the Hollings Manufacturing Extension Partnership (MEP) of the National Institute of Standards and Technology (NIST) under the Department of Commerce for the State of California.

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