The "Global Intimate Apparel Market by Product (Lower Innerwear, Sleepwear & Loungewear, Thermal Wear), Gender (Female, Male), Distribution Channel - Forecast 2024-2030" report has been added to ResearchAndMarkets.com's offering.

The Intimate Apparel Market grew from USD 39.21 billion in 2023 to USD 42.92 billion in 2024. It is expected to continue growing at a CAGR of 9.55%, reaching USD 74.29 billion by 2030.

The ever-evolving fashion industry influences design and demand in intimate apparel. Growing awareness of the importance of proper support and fit drives demand for specialized products. Online shopping convenience has opened up new sales channels and broadened customer reach. However, the availability of counterfeit, low-quality products and the fluctuation in the raw materials of intimate apparel limit the production and development of the products.

Market players are working on forming innovations in fabrics and manufacturing techniques to offer improved comfort and fit. Some online retailers are investing in 3D scanning and virtual fitting solutions to improve the customer experience online. The intimate apparel market has seen substantial growth owing to its role in promoting body positivity and inclusivity. Brands are increasingly acknowledging the diverse spectrum of body types and are creating products that cater to a wide array of sizes and preferences, thus making it an essential sector for fostering self-confidence and acceptance.

Regional Insights

In the Americas, particularly in North America, there is a high emphasis on fashion and individual expression, leading to diverse intimate apparel choices. Production of intimate apparel in the Americas has been marked by a migration of manufacturing to Central and South American countries for their lower labor costs. However, there's a growing trend towards sustainable practices and local manufacturing in North America in response to consumer demand. The intimate apparel market in the Americas features a mix of large multinational corporations and emerging niche brands.

In Asia-Pacific, markets such as Japan, South Korea, and Australia tend to closely follow Western trends, whereas other parts of Asia may prioritize practicality and affordability. Asia-Pacific is a global powerhouse in intimate apparel manufacturing, with countries such as China, Bangladesh, and India being central to the supply chain due to their large workforce and competitive pricing. International brands have established a strong foothold, especially in metropolitan areas, leveraging global branding and marketing campaigns in the region.

The EMEA region, being culturally diverse, shows variations ranging from the fashion-forward and luxury markets of Western Europe to the more conservative markets in parts of the Middle East and Africa. European brands are often associated with luxury and high quality, focusing on stylish designs and premium materials. In EMEA, production emphasizes quality and traditional craftsmanship, particularly in Western and Central Europe.

EMEA hosts some of the world's most popular intimate apparel brands, many of which originated in European fashion capitals, including Paris and London. Companies in this region often lead in terms of design innovation and are known for their luxury offerings. In addition, there is a growing presence of sustainable and small-scale designers who cater to environmentally and socially conscious consumers.

Recent Developments

Victoria's Secret Launches Intimate Apparel Collection Designed for Women with Disabilities

Victoria's Secret announced the launch of its VS & PINK Adaptive collection, a series of bras and panties crafted to cater to the needs of women with disabilities. This groundbreaking range, designed with accessibility at the forefront, marks the company's first foray into adaptive fashion. The collection emphasizes ease of use, featuring thoughtful innovations addressing the challenges disabled women face regarding lingerie. Customers can access the adaptive line through the Victoria's Secret online store, and it is also on the shelves of selected retail outlets across the nation, marking a significant stride in championing diversity and making fashion accessible to all.

Ariela & Associates International Announced the Acquisition of Parade

Ariela & Associates International (AAi) acquired Parade, an innovator in the body-positive intimates arena. This acquisition signals a significant move for AAi, elegantly aligning with its brand portfolio that celebrates inclusivity and empowerment in the intimate apparel space. The integration heralds Parade's transformation into a burgeoning lifestyle brand within the AAi umbrella, which boasts other notable names such as the plus-size lingerie leader Curvy Couture, the economically savvy Smart&Sexy, and the storied Fruit of the Loom for which AAi has managed the master bra category license for two decades. The deal underpins AAi's commitment to fostering diverse intimate wear choices and reinforces its position as a pivotal player in the global market.

MAS Partners with Trent on India Intimate Wear Business

MAS Amity, a key player under the MAS Holdings umbrella, has entered into a strategic partnership with Tata Group's esteemed retail arm, Trent Limited. This partnership is set to revolutionize the intimate wear sector in India by leveraging MAS Amity's intimate apparel expertise and Trent's formidable retail presence through its well-known brands, such as Westside and Zudio. The partnership envisages blending design prowess and production acumen from both entities to innovate and develop a diverse range of intimate apparel, thereby meeting the evolving needs of modern consumers. The synergy between the two companies promises to yield significant advancements in the intimate wear market, embodying a fusion of quality, fashion, and value.

Key Attributes:

Market Dynamics

Market Segmentation Analysis

• Product: Emerging popularity of luxury fabrics, stylish cuts, and multifunctional garments in sleepwear
• Gender: Increasing movement towards inclusive sizing and representation in women's intimate apparel segment
• Distribution Channel: Convenience and extensive product portfolio of intimate apparel through online channels

Market Drivers

• Preference for Visually Appealing Intimate Apparel among Fashion Consciousness Customers, Especially Women
• Increasing Manufacturer Customization in Various Undergarments

Market Restraints

• Certain Incidents of Skin Allergies from Intimate Apparel Brands

Market Opportunities

• Increasing Growth Opportunities in Innovative Mobile Applications
• Use of Innovative Materials and Fibers in Intimate Wear

Market Challenges

• Increased Availability of Exact Substitute of Premium Products

Industry Insights

• Market Disruption Analysis
• Porter's Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

Key Company Profiles

• Affix Apparel
• American Eagle Outfitters, Inc.
• Ann Summers
• Ariela & Associates International
• BareWeb, Inc. by Delta Galil Industries Ltd
• Blum's Swimwear & Intimate Apparel
• Chantelle Group
• Fourmarketing Limited
• Fruit of the Loom Inc.
• FullBeauty Brands Operations, LLC
• Gianni Versace S.r.l.
• Giorgio Armani S.p.A.
• Hanesbrands Inc.
• Hanky Panky, Ltd.
• Hugo Boss AG
• Industria de Diseno Textil, S.A.
• Jockey International, Inc.
• Marks and Spencer PLC
• MAS Holdings
• Nike Inc.
• Puma SE
• PVH Corp
• Savage X
• SKIMS
• ThirdLove
• Trent Limited by Tata Group
• Triumph International Ltd.
• Ubras
• Victoria's Secret
• Wacoal Holdings
• Zivame

Market Segmentation & Coverage

Product

• Lower Innerwear
• Sleepwear & Loungewear
• Thermal Wear
• Upper Innerwear

Gender

• Female
• Male

Distribution Channel

• Mass Merchandiser
• Mono Brand Store
• Online Portal
• Specialized Store

For more information about this report visit https://www.researchandmarkets.com/r/cgs6z

About ResearchAndMarkets.com

ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240815017891/en/