This partnership aims to deliver exceptional consumer experiences by bringing to market novel botanical extracts
TORONTO, Ontario - 
(NewMediaWire) - July 17, 2024 - Power Leaves Corp. ("PLC"), a manufacturer and international distributor of decocainized coca leaf derivatives, is excited to announce a strategic partnership with Abstrax, a global leader in cannabis research and botanical flavor technology. This collaboration is set to unleash the untapped potential of the coca leaf in the U.S. market, combining Abstrax’s cutting-edge product development capabilities and vast distribution network with PLC’s groundbreaking coca derivatives.
"This partnership with Abstrax is a monumental leap for both of our companies," says Pat McCutcheon, Co-Founder and CEO of PLC. "Our shared vision of innovation and quality will allow us to break new ground in the U.S. market. By tapping into Abstrax’s vast network and botanical expertise and leveraging our unique coca leaf derivatives, we are set to deliver transformative products to consumers."
Since 2021, PLC has been at the forefront of coca leaf innovation, establishing and licensing the infrastructure to supply high-quality inputs to the food and beverage markets. With FDA and INVIMA (Colombian FDA) registrations, PLC stands among the few innovators capable of exporting coca extracts globally.
The coca plant, celebrated in Andean cultures for its invigorating properties, has been used as a natural remedy for fatigue and mood elevation for centuries. PLC’s coca leaf derivatives preserve the plant’s natural flavors and health benefits, making them a safe, versatile, and trendy ingredient for health and wellness products.
Abstrax will work to develop groundbreaking new formulations, particularly within the cannabis, beverage, and brewery sectors, with PLC’s prior approval. This collaboration aims to create a variety of innovative products that harness the unique flavor and functional properties of coca leaf derivatives, including water-soluble powder and liquid applications to enhance versatility and consumer appeal. Additionally, Abstrax will lead the distribution of PLC’s products across the U.S. cannabis and select beverage channels, aiming for widespread market reach and enhanced consumer access. This strategic move is designed to dominate the market and seamlessly integrate PLC’s innovative products into the U.S. landscape.
Abstrax, the pioneering leader in the world of botanical flavor technology, is the only U.S.-based manufacturer licensed for in-house botanical terpene profile analysis from cannabis. Their dedication to sensory excellence and functional applications development ensures that every product meets the highest regulatory and safety standards while delivering exceptional taste and aroma. Abstrax’s chemists meticulously reverse-engineer botanicals and extract flavors to create unique, high-quality profiles, ensuring unparalleled consumer experiences.
"This is just the beginning of a partnership focused on unveiling the potential of coca leaf flavor extract to the market," added Max Koby, Co-Founder and CEO of Abstrax. "Abstrax is committed to pushing the boundaries of botanical flavor technology and creating transformative functional products that meet the diverse needs of consumers."
Together, Power Leaves Corp. and Abstrax are set to redefine the landscape of botanical extracts, setting new industry standards with their combined innovative spirit and dedication to quality. With a shared vision of excellence, they are poised to transform the U.S. market, delivering unique, high-quality products that enhance consumer experiences and set new benchmarks for the industry.
About Power Leaves Corp.
Founded in 2021, Power Leaves is breaking the monopoly on the supply of coca leaf extract and ushering in a new Age of Coca. Through an exclusive agreement with an Indigenous community, Power Leaves has developed the first-ever legal Colombian supply chain for decocainized coca extract to supply the global food and beverage markets. Through its established infrastructure, Power Leaves is developing and manufacturing proprietary formulations of coca extract and essence that offer an exceptional taste profile and an all-natural source of protein, nutrients, and positive health benefits. For more information, visit www.powerleaves.com.
About Abstrax
As the pioneering leader in the world of botanical flavor technology, Abstrax excels in crafting innovative terpene-driven, functional flavor solutions. Serving the cannabis, hops, flavor and fragrance industries, Abstrax is the trusted product development partner that forward-thinking CPG brands turn to when looking for a competitive edge. Founded in California by a team of award-winning PhD scientists, flavor chemists, and visionary product developers, Abstrax harnesses its three divisions to craft transformative CPG applications via innovative technology and more sustainable, all natural, and cost effective ingredients. Abstrax Tech produces groundbreaking peer reviewed research publications, discovers new flavor compounds, and produces terpene blends and flavors for tobacco, cannabis, and food applications – including botanically derived cannabis flavor experiences, live all-natural hemp-derived terpenes, and mood-enhancing terpene-flavor systems. Abstrax Labs offers cutting-edge R&D, extraction and analytical technologies through its proprietary Terplytics™ system. Its technology delivers the most advanced botanical testing for exploratory research, sensory quantification, strain validation, product development, and consumer insights. Abstrax Hops provides the most advanced research, products, and services that push the limits of brewing innovation. Its wide range of solutions encapsulates the authentic varietal-specific Hop Flavors, Dank Flavors, and next generation of advanced hop products including natural hop aroma extracts. Abstrax offers the utmost in safety, quality and regulatory adherence, ensuring seamless integration into product lines. Delve deeper with Abstrax at AbstraxTech.com, AbstraxHops.com and AbstraxLabs.com.
Power Leaves Media Contact:
Americana Communications
powerleaves@americanapr.com
Investors:
Investor Relations
Cautionary Notes
This press release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this press release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected" "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could, "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors that may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic, competitive, political and social uncertainties; and the delay or failure to receive shareholder, director or regulatory approvals. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this press release. Except as required by law, PLC assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change.
