LOS ANGELES - January 7, 2025 (NEWMEDIAWIRE) - X today announced a landmark partnership with Crush Capital Inc. to license and distribute Crush’s innovative interactive investing show "Going Public." The deal marks another significant milestone in X's strategic expansion into original video entertainment and financial media.
“Going Public,” now in production for Season 3, follows the stories of founders raising capital and undergoing challenges designed to test their entrepreneurial instincts. Viewers learn about each company, the associated investment opportunity and risks, and have the ability to “Click to Invest” to buy securities in real-time, checking out in under a minute.
Featured companies in “Going Public” raise capital using the Regulation Crowdfunding securities exemption, where they can raise up to $5 million from everyday Americans, and general solicitation (deal marketing) is permitted. Since 2016, US companies have raised nearly $1.5 billion collectively under the Regulation Crowdfunding exemption.
Transforming Media Consumption and Investment Access
The partnership between X and Crush Capital represents a pivotal moment in media and investment landscapes, directly challenging traditional financial media platforms by offering an unprecedented interactive viewing experience that empowers retail investors to become owners.
“Our platform feeds off the community and conversation of both the professional and everyday investor,” said Brett Weitz, Head of Content, Talent and Brand Sales at X. “We are thrilled to partner with 'Going Public,' a show that embodies our commitment to giving smaller investors a voice, as well as the chance to own a piece of the future. Darren Marble and Todd Goldberg have created a movement that gives everyday Americans unprecedented access to private capital markets.”
Disrupting Legacy Financial Media
The partnership highlights a critical shift: younger generations have abandoned traditional financial media, seeking authentic, direct storytelling platforms where their voice can be heard. With major networks being spun out of their parent companies, X has positioned itself as the definitive platform for next-generation financial content.
Set to launch in Spring 2025, Season 3 of "Going Public" will feature four ~17 minute episodes released weekly, followed by a fifth and final episode which will be livestreamed on X Spaces. During the livestreamed finale, the investments in each company will officially open, providing viewers and fans around the world the ability to interact directly with the show's featured founders and celebrity talent as well as access to invest at their discretion.
Darren Marble, Executive Producer, emphasized: “We're breaking the stranglehold of a small handful of legacy financial media companies. ‘Going Public’ gives our country’s best entrepreneurs a more modern platform to tell their stories to the world, and at the same time, giving everyday American investors access to exciting investment opportunities.”
Todd M. Goldberg, Executive Producer, added: “Our show is about storytelling and democratization. We're providing founders a megaphone, while giving retail investors a seat at the table traditionally reserved for connected venture capitalists.”
Celebrity and Expert Involvement
Season 3 features three companies spanning consumer products, real estate, and technology. Ninja, the world-famous Fortnite gamer, will be front and center as a co-founder of one of the companies. Additionally, viewers will see legendary Silicon Valley venture capitalists (in disguise!) and successful entrepreneurs who will mentor the founders.
Season 3 builds on the success of prior Seasons of Going Public, which included 2-time All-Star Baron Davis, and boxing legend Floyd Mayweather Jr.
Viewership and Platform Growth
Video was a growth-driver for X in 2024, surging 40% YOY with 8.3 billion views. Those views are driven in part by X’s remarkable success in original video content, with standout productions including “The OffSeason,” produced by Alexis Ohanian, which achieved over 160 million views, and “ALL IN | The Boston Celtics,” produced by Tom Brady, which saw over 130 million views.
These successes underscore X's emerging dominance in episodic, original content that resonates with younger, digitally-native audiences.
About the Partners
Crush Capital Inc., based in Beverly Hills, CA is the creator of The Venture Network (TVN), a pioneering entertainment studio with a mission to redefine financial media and unlock access for the modern investor. TVN's flagship series, "Going Public," offers an unparalleled look into the world of entrepreneurship. The series follows the stories of founders on their capital-raising journeys, and through its innovative "Click-to-Invest" feature, viewers globally are empowered to purchase securities in real-time, bridging the gap between storytelling and investment like never before.
Media Contact:
Mason Wooden
Media Relations
gp@goingpublic.com
View the original release on www.newmediawire.com
