#BE FREE, BE YOU, BE PENCE

Milan, Italy--(Newsfile Corp. - September 16, 2024) - Pence1979 - the historical Made in Italy brand founded in 1979, which stands out for its ability to reinterpret and update classic fashion pieces - is back with the second chapter of its new era with a social media campaign that showcases - with strength and sensitivity - the many facets of urban men and women, free from labels and stereotypes.

Pence1979 FW 24/25 Campaign by Alberto Zanetti 

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The new Pence1979 campaign is a tribute to the freedom simply to be yourself. To succeed in embracing the innermost, most intimate part of you, without reservations, fears or frameworks. This is the true revolution for Pence1979.

A powerful message, skilfully interpreted through the eyes of Alberto Zanetti who - with styling by Gaia Fraschini - has put his name to the campaign. He has been part of the ToiletPaper Magazine team since its foundation and has also worked with other magazines, including Uomo Vogue, Wallpaper, Vogue Italia, Vanity Fair, Vogue Mexico, and a range of fashion brands, making this an significant collaboration for Pence 1979.

Pence1979 FW 24/25 Campaign by Alberto Zanetti 

To view an enhanced version of this graphic, please visit:
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Rediscovering authenticity is possible while continuing to interpret beauty: fifteen photographs without an immediately obvious perspective, because they can be looked at by rotating them in different directions and from any side, indifferently. An unconventional aesthetic choice can amaze but also indicate a new idea of an inclusive world that is open to diversity.

"Alberto has interpreted us perfectly. This campaign uses images - at times, paradoxical - to show the values in which we believe and the path we have taken as the new Pence1979. Traditional and social media want to make us believe that it is better to be conventional, but that is not the case: there is nothing more precious that the beauty that lies in uniqueness."

Kajetana Orsini, Head of Marketing & Communication Pence1979

"It has been lovely to contribute to writing this second chapter of Pence1979. These images are a celebration of the freedom to observe the world from any viewpoint, placing our gaze on what we feel belongs to us the most. Confused perspectives invite us to look past convention and to discover new interpretations that make every item a unique, personal expression. The viewpoint is freedom, and this has no restrictions or limits".

Alberto Zanetti

The feature point is the new FW24/25 collection, characterized by sinuous lines and unisex styles, and enhanced by high-end materials that blend into neutral and vibrant colorways and bold prints, creating a harmony of unique, sophisticated style.

Pence 1979 is open to exploration, moving and adapting to the natural flow of things, and creating total looks that can adapt perfectly to any occasion, with the byword being interchangeability.

The new Fall/Winter 2024 collection has subverted classic style codes so that contemporary looks can be expressed to the full.

About Pence1979

Experimentation, research, contamination, tradition, and innovation: the new era of Pence 1979 - the historical Made in Italy brand founded in 1979 which distinguished itself for its ability to reinterpret and update the classic fashion pieces - starts from here. New and unexplored paths capable of overwhelming and astonishing, eyes turned towards a new future capable of coexisting in perfect harmony with the urban contemporaneity felt in large cities and with the Brand's heritage.

Starting from 2023, a path of repositioning of the Brand begins, through which Pence 1979 products take on an increasingly more identifiable and exclusive character to evolve into a line of versatile products, capable of speaking to an extremely heterogeneous public in which the denim trousers - the Brand's identifying garment - is gradually and naturally joined by complementary products. Pence 1979 pursues a philosophy aimed at creating unique products of the highest quality, timeless in style but extremely up to date thanks to the continuous exchange with the world of fashion, art and design skillfully integrated into the Pence 1979 world by a new team of designers.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/223031