SME's in particular have important decisions to make about allocation of budget to marketing during recessionary conditions. While an initial reaction might be to cut budgets and preserve capital, studies have shown that companies who increase marketing efforts during recessions show significant growth.

Delivering a well crafted marketing strategy at a time when competitors are pulling back provides a great opportunity to increase share of voice in the market.

The key, however, for these small and medium sized marketing teams is how to get the most bang for the buck. The emerging trend in 2023 is likely to be utilization of subscription marketing services. When the name of the game is efficiency of marketing dollars, partnering with a service that offers turnkey marketing talent on an as needed basis. These services differ from freelancers in a few key ways.

A subscription marketing service can provide a consistent level of service, as the same team or individuals will be working on your marketing efforts month after month. This can be beneficial in terms of maintaining a consistent brand message and ensuring that your marketing efforts are aligned with your overall business goals.

Subscription marketing services are likely to have a team of experts with a range of specialties, rather than a single freelancer who may only have expertise in a specific area. This can provide a more well-rounded and comprehensive approach to marketing.

Services like this often work more efficiently than individual freelancers, as they can share resources and divide tasks among team members. This can lead to faster turnaround times and more effective use of time and resources.

Finally, a subscription marketing service is often more accountable than individual freelancers, as they have a reputation to uphold and are typically working within a more structured business environment. This can provide peace of mind and assurance that your marketing efforts are in good hands.

One company that's seeing increased demand based on this trend is byDesign, who's been offering subscription based marketing services since 2018 and notices how much enthusiasm there is for such a model these days.

According to byDesign’s CEO, Logan Deyo, “we’re trying to help the marketing leader that doesn’t have the resources to hire a full-time marketing team, still achieve the same results as if they had a full department of specialists behind them.”

Marketing is quickly becoming an area where teams need to optimize for efficiency and cost-savings while continuing to drive results — outsourcing (in the right way) your efforts is just one of the ways byDesign is helping teams do just that.

About byDesign

Get the power of 8 marketing employees for less than the cost of 1 with byDesign’s unique, fixed-rate subscription. On-demand marketing specialists and graphic designers help you stay agile with your marketing without full-time hires.

byDesign has clients across the United States and Canada. They currently are offering a promo to try your first 14 days for only $14.

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Company Name: ByDesign
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Website: https://getbydesign.com/