In his monthly column, CMO Views, VettaFi’s CMO Jon Fee connects with other CMOs to discuss how they drive success inside and outside their organizations, sharing perspectives on career, outlook, and motivation. For this edition, Fee sits down with Farnaz Maters of Principal Financial Group®. The role of the chief marketing officer has evolved as companies [...] The post CMO Views: Farnaz Maters on Continuous Improvement, Barbie appeared first on ETF Trends .